loreal-test-coupon-mobile_HP
Thursday August 1st, 2013

L’ORÉAL TESTS MOBILE COUPONS IN NEW YORK CITY (USA)

Beauty leader L’Oreal is working with Walgreen and Duane Reade Manhattan (NYC, USA) to trial a mobile coupon campaign. The objective is to understand the impact of mobile on consumer purchasing decisions. L’Oréal has created a partnership with PRIMP and … Continue reading

HP
Monday July 15th, 2013

ARE RETAILERS MOBILE-READY ?

Now, mobile is at the heart of omnichannel strategies. This tool allows to extend customers experiences until in store. Are brands and retailers ready to transform their point of sale to offer an optimal “mobile-centric” experience  to their consumers ? A … Continue reading

Visa_accueil
Tuesday June 25th, 2013

VISA RAISES CONSUMER AWARENESS ON CONTACTLESS PAYMENT

Visa Europe promotes a new campaign in 19 countries which tends to produce its new solutions of contactless payment more approachable for the public. Visa Europe participate to the democratization of the contactless payment using with a playful and complete … Continue reading

sms-payment_HP
Wednesday June 19th, 2013

SMS PAYMENT, IS IT A SOLUTION FOR THE FUTURE ?

On the occasion of the National Days of La Croix Rouge, the French Association of the Mobile Multimedia (AFMM) and three mobile operators : Bouygues Telecom, Orange and SFR joined HighConnexion (HighCo Group) to launch a campaign of donations by … Continue reading