Groupon_HP
Tuesday September 3rd, 2013

HIGHCO OFFERS NIVEA SUN AND JOKER COUPONS ON GROUPON

HighCo, the International group specialising in digital promotions, offers NIVEA SUN and JOKER discount coupons on the Groupon France website. Several daily product deals In July, the first NIVEA SUN deal allowed Groupon community members to print a 2€ coupon … Continue reading

pyramide-cedric-deniaud-maslow-eshoppers_HP
Tuesday August 6th, 2013

CÉDRIC DENIAUD FOCUSES ON SOCIAL COMMERCE

Today Cédric Deniaud, digital communication expert, publishes an article about e-shopper expectations for social commerce. – Easier shopping and low prices is of primary importance to e-shoppers according to Cédric Deniaud’s 2011 reworking of Maslow’s’Hierarchy of Needs’. – Cédric Deniaud … Continue reading

loreal-test-coupon-mobile_HP
Thursday August 1st, 2013

L’ORÉAL TESTS MOBILE COUPONS IN NEW YORK CITY (USA)

Beauty leader L’Oreal is working with Walgreen and Duane Reade Manhattan (NYC, USA) to trial a mobile coupon campaign. The objective is to understand the impact of mobile on consumer purchasing decisions. L’Oréal has created a partnership with PRIMP and … Continue reading

HP
Monday July 15th, 2013

ARE RETAILERS MOBILE-READY ?

Now, mobile is at the heart of omnichannel strategies. This tool allows to extend customers experiences until in store. Are brands and retailers ready to transform their point of sale to offer an optimal “mobile-centric” experience  to their consumers ? A … Continue reading