Three key technologies allow to consumers to geolocate in store: the beacon, the ultrasound and wifi. But which one is best to choose? In recent years, brands and retailers realise the importance of the “mobile” phenomenon. They have been able … Continue reading
The traits of generation Y are often discussed but analysis becomes more defined through expert studies. For some of them, the main difference between generations X (1959- 1981) and Y (1981- 1996) lies in « technology » itself. In fact, … Continue reading
On Wednesday 9th April, Carrefour opened their inaugural connected store located in the Qwartz shopping mall. They realised that to meet the expectations of its customers the retailer must bet on innovation. Eric Bourgeois, Executive Director of Carrefour hypermarkets, told … Continue reading
Criteo, global leader in digital performance display advertising, and HighCo, European leader of digital couponing dedicated to retail, have joined forces to offer a unique digital couponing solution. In a growing market which sees more than 3 billion coupons edited … Continue reading
HighCo BOX, expert in digital couponing has created an infographics about webcoupons. The webcoupon is a powerful promotional tool in France. Here are some key figures.