HighCo BOX, expert in digital couponing has created an infographics about webcoupons. The webcoupon is a powerful promotional tool in France. Here are some key figures.
Appeared recently, the study “Consumers Shopping Across More Channels, More Quickly Than Ever ” led by Parago shows that with the increase of channels, the average time dedicated to shopping in the United States is about 2,25 days. «Consumers Shopping … Continue reading
Mobile phones are becoming an increasingly important part of consumers’ lives. At first, the mobile was a simple communication tool only used for text messages and calls , but it has evolved into the”smart”phone. Using the internet, the smartphone is a … Continue reading
Conducted in Switzerland, the last McDonalds mobile couponing campaign was a resounding success. Of the total number of issued coupons, 65 % were redeemed! A figure that reflects consumer enthusiasm for mobile coupons. McDonald’s tested the mobile coupon from January … Continue reading
On February 11th HighCo DATA gathered about twenty marketing professionals to present the new edition of their Guide to Digitisation. In a previous article, Smart Talk looked at ATAWAD’s successful connected shopper strategy . However, what are the next moves … Continue reading