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Friday February 28th, 2014

Digitisation of promotions: digital innovations to come

On February 11th HighCo DATA gathered about twenty marketing professionals to present the new edition of their Guide to Digitisation. In a previous article, Smart Talk looked at ATAWAD’s successful connected shopper strategy . However, what are the next moves … Continue reading

Friday February 21st, 2014

Sales: are in store revenues decreasing?

First quarter sales results for 2014 show a decrease in store visits compared to the same period in 2013. So have consumers been reducing their spend or did they purchase online? The LSA/Toluna barometer achieved a revealing a 4,2% decrease … Continue reading